logo ideas

as i said before i wanted to just as numbers for the different strength of product to give simplicity to it, i waned to carry this on throughout the design work swell as when it comes to medical product and things to help you you don't want designs too complicated as this causes confusion and also makes you think the product might have something to hide.

sticking to this theory i chose simple fonts but mixed them up a little to give them a little character and quirkiness so there not too boring. with the logo i need to add some kind of little logo so it can link to other products or lines the company have but also to make it recognisable to that company. 

i have decided on what background colour to have. I'm playing around with the colour white as its a clean colour and would work with any other colour i may add to make them a little different. i want each one to have a colour theme including black and white. using 3 colours would decrease cost of printing so it would be beneficial as well.

I've decided on using green orange and yellow for the 3 products as research says that orange represents focus, yellow for energy and green for memory. these are the words i want to use to show what the product does.

ideas so far

with this product i want to keep it simple, as it for stress and other symptoms associated with that i don't want to confusing the customer further by over complicating the product so after watching the sofa advert where it uses numbers for materress softness i was to use the same idea of the use of numbers but for the strength of the product.


after bait of research many brands use this technique and i think its work well. but by using this method the umbrella name of the product will have to be quite obvious as to what it does.

initial description of product

what my product with do s a natural remedy of some kind that could help to enhance creative flow. this could be by selecting certain areas such as focus energy or memory. it will be sleek in a way that it will small enough to fit in pockets and bags and be able to use on the go.

 this would work within a real industry as its aimed at everyone over 16 as its to relive stress in some kind of way. everyone has everyday life troubles whether it be children, jobs, or just social problems, all underlying mental health issues in a a more subtle and natural way rather than using 'pills' which have side effects and addictive.

herbal remedy

like he font just different imagery

use of numbers

andy warhol

About this scene Leth gives a few details:

[Warhol] is told that he has to say his name and that he should do so when he has finished performing his action, but what happens is that the action takes a very long time to perform; it’s simply agonizing. I have to admit that I personally adore that, because its a pure homage to Warhol. It couldn’t be more Warholesque. That’s of course why he agreed to do it.

“What’s great about this country is that America started the tradition where the richest consumers buy essentially the same things as the poorest. You can be watching TV and see Coca-Cola, and you know that the President drinks Coke, Liz Taylor drinks Coke, and just think, you can drink Coke, too. A Coke is a Coke and no amount of money can get you a better Coke than the one the bum on the corner is drinking. All the Cokes are the same and all the Cokes are good. Liz Taylor knows it, the President knows it, the bum knows it, and you know it.” - warhol

this shows his brand fasinaction. i just find the film very bizarre like you want to keep watching it to see what happens and if anything does or if is simply eating a burger. but also the fact that your watching a man awkwardly eating a burger kind of makes you want to look away and give him his privacy. i think the response you get from this video really works and i like the simplicity of it

Photograph inspiration

Christian Boltanski

Autel de Lycee Chases, 1986-87

with these piece of work i would like to incorporate this style but i would want mine silent . i quite like the presentation and would want mine to be more than one screen probably playing the same clip on loop but maybe in reverse or slowed down.

Joan Jonas
Mirror Piece, 1969
i dont really think this is about video art but i do like the quirkyness of it and would like to add that sense my own. i also notice that they all seem to have this colour filter on it  with either really high contrast or really low contrast.

packeging